Hayward® Unveils Consumer 'Pin Your Pool' Contest

Company hopes to capture backyard pool experience via social media

09.19.2013

Para obtener más información, comunícate con:
Gary Young
Teléfono: 908.351.5400 x4252
Correo electrónico: pr@hayward.com

ELIZABETH, NJ (September 19, 2013) Hayward Pool Products® is harnessing the power of social media by launching its new Pinterest account and challenging consumers to pin their backyard pool photos for a chance to win any of 50 prizes in its “Pin Your Pool” contest. The online photo pinning contest, which runs through October 3, 2013, invites pinners to share their “funny, silly, romantic, or inspirational” pool photos. Entrants can enter via Facebook or by visiting Hayward’s website. Pinterest followers must create a board titled #haywardpinyourpool, then copy and paste their board URL in the comments section of Hayward's “Pin Your Pool Contest" pin.

“Pin Your Pool” prizes include a $1,000 first place prize; a second place prize of a 32 GB Apple iPad with WiFi; eight third place prizes of $100 Visa gift cards; and 40 fourth place prizes of $25 Visa gift cards.

Hayward Marketing Communication Director Bruce Porter said, “Even though summer is ending in many regions, for us at Hayward, it's still always all about the backyard pool experience. We want to capture the essence of it from the people who have enjoyed it firsthand, so we opted to tap into the Pinterest platform that would give us immediate visual access to online fun. We encourage our trade partners to enter the contest and promote this with their customers. It’s free, easy and a wonderful way to share their favorite poolside memories for a chance to win great prizes.”

According to the contest rules, entrants can submit an unlimited number of pictures – as long as they feature a pool; aboveground, in-ground or even a wading pool. A panel of judges will select the winners based on the fun and inspirational appeal of the image, as well as the number of Likes, Shares, and Repins.

Acerca de Hayward Pool Products
Hayward Pool Products, a division of Hayward Industries Inc., is the largest manufacturer of residential swimming pool equipment in the world. Hayward, con sede central en Elizabeth, Nueva Jersey, diseña, fabrica y comercializa el sistema Totally Hayward®, una línea completa de equipos para piscina residenciales y comerciales que incluye bombas, filtros, climatizadores, limpiafondos, soluciones de desinfección, automatización, iluminación, seguridad y energía.

The company, which has built its brand on innovation, energy-efficiency, safety and reliability, includes such brands as Salt & Swim® 3C, EcoStar®, TriStar®, Super Pump®, ProLogic®, AquaConnect®, HeatPro®, ColorLogic®, AquaRite®, Navigator® Pro, PoolVac XL™, TigerShark®, among others. Los productos de Hayward se venden a través de una red de distribuidores y 3,000 los Minoristas Asociados de Totally Hayward a través de los EE. UU., Canadá, Asia, Australia, América Latina y el Medio Oriente. Para obtener más información, comuníquese con Hayward al (908) 351-5400.